Google Has A New Toy - Website Optimizer

The good people at Google has launched a new toy for Adwords advertisers to improve the effectiveness of their landing page. Called Website Optimizer, this niffy tool allows you to test different versions of your landing page, and which one provides a higher conversion rate among visitors. The idea behind this, is to give visitors a compelling reason to stay on your site within the first few seconds of their arrival, and finding out which landing page captures their attention most.

If you are already running Google Analytics on your site, then Website Optimizer will be an added enhancement to your data collection as it provides the necessary tools you need to improve conversion rates.

By implementing multivariate testing with the Website Optimizer, you can create different headlines, promotional content, graphic images and calls-to-action to decide which works best, or have unsimilar layouts to compare the results whichever way you deem fit. Now’s also a good time to test if conversion rates do boost up with attention-grabbing graphics.

Worksite Optimizer Process Description

The website optimization process invloves a couple of steps from:

    1. Identifying landing & conversion pages.
    2. Adding the experiment tags in your source code (just like Google Analytics).
    3. Creating different versions or variations of your site.
    4. Confirm your amount of combinations.
    5. Start testing.
    6. Analyze your reports.
    7. Re-test if you choose to again.

There will be 2 different reports generated after testing. Both of which provides different perspectives on the results shown.

If you are already spending money on advertising or intend to, then it’s about time you make your money worth by testing and improving your ROI.

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2 Responses to “Google Has A New Toy - Website Optimizer”


  1. 1 REBlogGirl Nov 25th, 2006 at 12:03 am Quote

    Wow, thanks for the tip. I’m a huge fan of Google tools and hadn’t run across this one before.

  2. 2 Leonard Nov 25th, 2006 at 1:45 am Quote

    No problem. Glad you found it useful.

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